Daphne Lee O’Donnell
“Clothes have, they say, more important offices than merely to keep us warm
they change our view of the world and the world’s view of us
it is clothes that wear us and not we them.”
– Virginia Woolf, Orlando
MEET THE DESIGNER
Clothing is an important part of our lives. When you look good, you feel good. But our lives are complicated so we want clothing that makes sense, clothing that is easy to wear and easy to care for. My fashion philosophy remains grounded in the same principles that originally inspired me when I first started designing: elegance, simplicity, authenticity, comfort. What you choose to wear says something about your view of the world. Many customers want a garment that reflects how they feel about life and its richness and diversity. The clothes I design are for women on the go, who are socially conscious, who love to travel, entertain and socialize. They appreciate tasteful clothing and quality workmanship. They want classic garments but with an edge, garments that they can wear in many different situations and feel well turned out. It was with this concept that I founded Iridium Apparel. None of this would have been possible without our wonderful team members who are committed to making sure that we deliver a product that we are proud to offer you. Our thanks to them for their dedication and commitment. And a special thanks to all our Iridium customers who share and support our clothing philosophy.